Facebook Custom Audience Pixel
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Update:
This sandbox module is not going to be developed any longer.
Reason: decided to put my efforts into helping out with Facebook Tracking Pixel module.
It will probably cover most of the functionality that this sandbox was meant to cover.
Highly experimental dev module to help users integrate Facebooks new Custom Audience pixel into a Drupal website. (In a way like the Google Analytics Module does.)
Official Resources
Facebook: "[the new Custom Audience pixel] allows you to place a single pixel across your entire website to report conversions, build audiences and get rich insights about how people use your website"
https://developers.facebook.com/docs/marketing-api/facebook-pixel/v2.4
Facebooks official announcement of the Upgraded Custom Audience Pixel (2015/06/10)
https://developers.facebook.com/ads/blog/post/2015/06/10/upgrades-to-con...
The Goal of this Module
(in order of priority)
1) easily add the Facebook Custom Audience pixel to a Drupal site
2) Support Standard Events
at first 'ViewContent' and 'Search' (standard Drupal core search)
Facebook information about the Standard events
https://developers.facebook.com/docs/marketing-api/facebook-pixel/v2.4#s...
and at a later point in time events like
- 'Lead' / 'CompleteRegistration' for Drupal user registration
- 'CompleteRegistration' for email subscription signup (MailChimp?)
- Drupal Commerce related events like 'AddToCart', 'InitiateCheckout', 'Purchase'.
and this module may get (sub)modules that help with creating Facebook Dynamic product ads
https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/v2.4