Silverpop Tracking
Categories
Component ID
2120777
Component name
Silverpop Tracking
Component type
module
Maintenance status
Development status
Component security advisory coverage
not-covered
Component created
Component changed
Component body
This module integrates Silverpop's Web Tracking API and XML API to allow tracking a user through various flows and levels of engagement.
An anonymous user is assigned a unique cookie value, and any custom events they trigger will be stored in Silverpop's Engage database.
When the user converts by filling out a form providing their email address, a Contact is created in Silverpop Engage, and their event history is now associated to that user. They can now be queried for their user score/level of engagement and messaged separately.