Personalize Google Analytics Integration

Component ID

2234477

Component name

Personalize Google Analytics Integration

Component type

module

Maintenance status

Development status

Component security advisory coverage

not-covered

Downloads

277

Component created

Component changed

Component body

This module provides integration of the Personalize module with Google Analytics. Once enabled and configured, it is able to send Personalize module's decisions and its Visitor Actions module's actions to Google Analytics as custom events. Then segments can be defined in GA based on these events, and all of the traffic in reports can be segmented based on those decisions.

This module recently has been:

1) Fully fixed up;
2) Updated to use Google Analytics Universal (instead of Classic), and;
3) Introduced more functionalities such as selective event sending.

Note: the module also works with the latest 7.x-2.x Personalize module.